Tuesday 60°F
| Miramar Beach, Florida

21 Nov

Kittenish Boutique Opens in Grand Boulevard

Jessie James Decker to open second Kittenish boutique in Grand Boulevard.

Country music and television star Jessie James Decker announced plans to open her second Kittenish store in Grand Boulevard at Sandestin. Grand Boulevard’s Town Center is located among the exclusive beach communities of South Walton, Florida.


Having recently shown at New York Fashion Week, Decker has her own clothing line and is expanding her fashion empire with the opening of her second location.

Decker describes her brand as “fun, flirty and fabulous,” much like the entrepreneur herself. She has been designing and sketching clothes since she was a teenager, and started the company nearly five years ago. Her eclectic clothing is a fun mix of jumpers, shorts, booties, bodysuits, athleisurewear and logo’d items.

“I have been coming to this area for years with my family and thought there would be no better place to open my second store in the place I think of as my second home!”

Jessie James Decker

The brand’s website states ‘When you feel confident and beautiful on the outside, it helps your inner beauty shine through. Kittenish is fun and flirty, playful and sassy. Wear Kittenish- Feel Kittenish.’

Kittenish at Grand Boulevard opens Saturday, November 23rd. For a peek into the Kittenish grand opening event, follow our Instagram account, @HowardHospitality!

Based on the prominent mixed-use architectural model, Grand Boulevard offers a dynamic lifestyle experience with convenient access to a multitude of exclusive shopping and dining options, entertainment, professional services, corporate offices and lodging. Grand Boulevard is a Howard Group and Merchants Retail Partners property